BEIJING- The Art Directors Club, the premier international association for advertising and media creatives has established an arm in China.
Based in Beijing, The Art Directors Club of China (ADC) was set up to foster creativity and set new standards in media and advertising in Greater China. It will also mentor young creative talents in China to develop their own unique creative style whilst meeting international advertising standards.
Six leading personalities from the fields of advertising, media and marketing have been appointed as ambassadors of ADC China to lead the process and act as an inspiration for students to enter the field of advertising.
These are Dan Mintz, founder and chief creative officer of DMG (Dynamic Marketing Group), Amir Kassaei, president of the Art Directors Club Germany and chief creative officer of DDB Group Germany, Michael Dee, chief creative officer of DDB China Group, Kevin Lee, executive creative director of Ogilvy & Mather Advertising, Yang Liu, founder of Yang Liu Design and Doug Schiff, executive creative director of OgilvyOne. More ambassadors are expected to be appointed in the near future.
Dan Mintz recently represented ADC China during the ADC Germany Creative Summit in Berlin. With the theme “The creative revolution in China”, Mintz spoke about the growth of China’s creative industry to an audience of marketing directors and advertising creatives from major European brands.
Alexander Funk, general manager for ADC China, said: “The ADC of China will bring high advertising standards to China and provide the right platform and influence to not only raise the bar of advertising, but help fuel the creative revolution in China. It will provide a benchmark for western brands on how to convey brand personality, attitude, passions and dreams in China.”
Dan Mintz, founder and chief creative officer of DMG said: ““As global brands look to China for growth, the need to understand the unique mechanisms of the Chinese consumer market has never been so pivotal to success. The ADC will provide the right platform for young creatives in China to understand global branding and harness their creativity to create meaningful campaigns that connect with Chinese audiences whilst meeting international advertising standards.”
The ADC is a self-funding, not-for-profit organisation. Through its motto "Cultivating Creativity“, ADC China will promote innovative communication solutions through competitions, seminars, lectures and publications and an annual congress.
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